Our brief for this project was to create a multi-purpose destination that encourages collaboration, facilitates inspiration & showcases the future of fashion.
PVH Brands are the Australian supplier and retailer of global megabrands brands such as Calvin Klein and Tommy Hilfiger. With their headquarters ready for an uplift, our role was to create a space to truly connect people to the values of the organisation and to showcase some of the best known designer brand names in the world.
Underpinned by a modern and relaxed design aesthetic, the new home for PVH Australia has two essential functions: to showcase innovation in design via a series of merchandise showrooms, and to create a place where people come together: staff, partners, visitors combine in the ‘People’s Place’ and engage as part of a local team as well as a larger global organisation.
The showrooms have a paired back aesthetic to allow the apparel to take centre stage. They operate as a platform to drive fashion forward, harnessing digital content to showcase brilliant design and provide genuine brand experiences.
The ‘People’s Place’ combines a reception area with a large staff breakout and kitchen hub – a unique and confident way to welcome everyone to the heart of the organisation. Visitors and staff mingle together in this welcoming environment with cues from the residential design space. A variety of booth, lounge and café seating, as well as creative technologies, make it a work-enabled and lively area to gather or collaborate.